Stanza Extravaganza
Rich was contacted by one of his major advertising agency clients to come up with a regional campaign and promotion for Nissan’s newest car line the ‘Stanza.’ So he created a…
…multi-media “Stanza Extravaganza” campaign blitz complete with tons of back-to-back promotions from the dealerships with prizes and giveaways galore. This one went national very quickly – you may remember the balloons-drop, party atmosphere TV ads, right? They played for years and the concept (which Nissan failed to trademark) was used for several other cars as well, namely Toyota.
Richsadler